It’s been another busy year for the soft play industry, and at Johnson Reed, we’re incredibly proud to have been involved with so many new-start ventures, alongside the numerous projects involving existing operators and our repeat customers in the sector! As the market becomes more saturated, as operators it’s important to be vigilant and take the time to regularly review your offering to identify any areas for improvement. Here are just a few ideas to help you boost your business and bring more custom through your doors.