Could you benefit from equipment finance for your existing soft play centre, franchise or start-up business? With very few finance companies understanding the maze of options and challenges that face a new soft play centre, Johnson Reed has over 20 years’ experience in this sector.

Our Managing Director Mark Johnson frequently presents at soft play exhibitions across the country, talking about the advantages of equipment leasing. Organised by the likes of the Play Provider Association (PPA), Mark has spoken to thousands of business owners and entrepreneurs looking to start-up in this sector.

Over the years we have formed great relationships with soft play equipment suppliers, and that has allowed us to be able to offer leasing for all kinds of equipment, including:

  • Play structures and frames
  • Catering
  • Furniture/Reception
  • Synthetic Ice rinks
  • EPOS/IT systems and software
  • AirConditioning and heaters
  • Security and CCTV systems
  • Laser guns

All types of businesses are considered, and we are more than happy to talk to people considering venturing into this sector. All of our leasing deals come with fixed payments over a fixed term, with flexible options for upgrading or changing the equipment during the contracted term. Best of all, the tax benefits of leasing will help save a huge amount. We do not require charges to be made on a property, although all new start-up businesses will require home-owning directors with equity or a guarantor. We also require a business plan and proof of a personal loan or bank investment.

In short, we will provide you with impartial advice and assistance in putting your funding package together – from start to finish.

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Case studies

Johnson Reed help established Play Centre expand

In June 2013, partners Cherell & Robert Humphries took over an existing Soft Play business. The business itself was failing, however the Humphries managed to turn it around and make it successful.

Since their purchase, Cherell and Robert have only ever invested their own cash to develop the business, and no previous finance had been obtained.

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