Having run a successful personal training business in Essex and Romford for several years, Director of VIP Personal Training, Danny-Lee Finch, certainly has some VIP clientele on his books. Amongst his dedicated client base are TOWIE reality TV stars, Georgia Kousoulou and Danielle Armstrong, championing health and fitness to achieve their toned physiques rather than the infamous ‘no carbs before Marbs’ approach!

Danny hard at work on the HQ!

Danny’s latest venture, in conjunction with business partner, Luke Kousoulou, is VIP HQ. Rather self-explanatory; the new headquarters will provide a base from which he will run his operation and host his clients. However, VIP HQ isn’t just another gym facility in the saturated Essex fitness market. Based in Stapleford Abbots and spanning three acres of land, the new site boasts both indoor and outdoor facilities; a prefab building filled with functional fitness equipment, and a large outdoor army-style assault course.

VIP HQ not only offers clients a more fun and varied approach to fitness, but it’s also a more cost-effective option for other local established personal trainers, with around 25 already on-board to use the facility when its due to open this month.

Through a lease agreement with Johnson Reed, VIP HQ were able to acquire a full range of fitness equipment; cardio and strength equipment for the indoor section, and various apparatus and equipment to make up their state-of-the-art outdoor assault course. As a result, the team were able to gain immediate access to the equipment to set up their site for the new year, whilst preserving cash flow in the early stages of the new venture.

VIP HQ’s outdoor course has recently played host to the pilot of brand new reality TV show focusing on the Essex fitness market. Danny and the team used their incredible social reach to recruit VIP followers of all shapes and sizes to take part, and received an overwhelming response.

With the view to introduce corporate team building days, race events and coaching opportunities for local schools and sports clubs as the project develops, we’re certain Danny’s latest venture will keep him incredibly busy in 2017! Watch this space…