White van man to the rescue

A client of ours is a leading supplier of soft play products. Things like multi-piece brick kits that help kids to stack, count, throw, lift, construct and build. Or themed soft play balls, on the largish size at 700mm diameter. Or ball pool balls. Do you know you...

Johnson Reed is soft on play centres

Yes, the secret’s out. Were going soft in our old age. We’re sinking in softness. We have a distinct soft spot for childrens’ needs, and we’re a bit soft in the head when it comes to software. But no one can accuse us of being a soft touch when it comes to getting the...

Economic uncertainty in the Indoor Play sector

No Indoor Play reader will have been unaffected by the economic uncertainty that envelopes the nation. We ask Johnson Reed’s Mark Johnson for his take on the UK finance scene and how this is impacting indoor play operators What is the state of play finance wise in the...

We’ve been busy at Bizee Kidz

It’s far from child’s play when you decide that your dream business is going to be a kids play centre. The owners of Bizee Kids Indoor Adventure Play and Party Centre in Wigan decided that they wanted to do things properly. And that meant some heavy investment in...

We’re all kids at heart

We love the diversity of businesses that we get involved with at Johnson Reed. So when we discovered Manchester’s Play Factore, we added another venue to our wish list of soft play centres that have sprung up around the country, thinking, why didn’t places like this...
Putting the fun into funding

Putting the fun into funding

After a £1.9m fit-out project, one of the most talked about new openings in the indoor play sector took place in April. Play Factore, in Manchester, is the second centre opened by husband and wife team Fawad and Shaziya Munir. It boasts the world’s tallest indoor play...